Real Estate Video Blog: “Focus is a Muscle” with Real Estate Speaker Jeff Turner

We recently had a chance to interview Mr. Turner about the lost art of mental focus in a digitally distracted society.

Jeff Turner (jeffturner.info) is President at RealSatisfied and Partner at Zeek Interactive.

Hear Jeff Turner at the 2013 REALTORS® Conference & Expo on November 10, 2013, speaking about “Elite Listening and Brand Strength.”

To view more posts from Jacy during the National Association of REALTORS 2013 Annual Conference this week in San Francisco, check out her author blog on Conference Live for NAR as a Featured Attendee: narconferencelive.com/profile/jacy-riedmann

Jeff Turner, Zeek Interactive

 

 

 

 

 

 

 

 

Full Transcript:

“I think focus is a muscle. I think focus is something that needs to be exercised in order to be good. It’s like anything else. If you get out of practice on focus, its hard to get back into practice. You need to exercise that focus muscle and when you’ve gotten yourself into a pattern of behavior where you’re constantly being distracted by anything, your phone, the TV, whatever. You’ve lost something that’s very difficult to get back. And there’s some really oddly enough, there’s some interesting iPhone apps that are being developed to get people back into focus. That force them to sit and meditate, starting out 5 minutes, then it goes to 10 minutes, then it goes to 15 minutes. Just to get them back into the practice of being able to focus on a single thing for more than 5 minutes at a time. I have friends, business associates that, they are not the same people they used to be. They’re not as effective at what they do. There completely consumed with non-stop multitasking all day long. And these are people who used to be extremely good at their job. Who have become less effective because they cannot break away. You know they’ve got a chat window, so they’ve got a message window sitting up, they’ve got Facebook on screen, they’ve got a Skype window because some people are on Skype and some people are on I message, and some people are on Facebook messages. And they’ll be answering an email over here, and immediately jumping over to do this and picking up the phone. We’re joking, we’re kidding ourselves into thinking that we’ve made ourselves more efficient and effective in that mindset, we’re not. Were less effective, less efficient. We’re less good at the jobs we’re supposed to be doing because we’re not, either giving the people that were having a conversation with the respect and attention they deserve, or the thing were working on the attention and respect that it deserves.  It’s a problem, and I think were paying a massive price for it personally. And I’ve seen it in myself. I’ve seen myself become less effective .”